Physical retail placement
Shelf space in a live hardware and home store. Endcaps, planograms and seasonal resets run by people who own the outcome.
Retail & DTC
Storefront and e-commerce operations.
EXTRA: Hardware, Home & Gift is our own store in Ashburnham, MA, with extrahardware
OpenStore and site live
MAAshburnham storefront
B2BContractor and trade accounts
Shelf, site and trade counter.
We sell through our own stores, both physical and online, and distribute to local retailers and commercial contractors.
DTC storefront operations
Product setup, imagery, copy, categorization and checkout on extrahardware
Merchandising & pricing
Assortment planning, price architecture and promotional calendar, held to MAP across both the store and the site.
Local B2B supply
A standing base of local contractors, small businesses, interior designers and studios who buy direct from our distribution center. They come to us for fast and affordable access to the items they use to operate, which means your product moves through a channel that reorders on job cycles rather than seasons.
Order fulfillment
Online orders picked and shipped, local pickup, and delivery for contractor accounts in the surrounding market.
Sell-through reporting
Unit velocity by SKU, week over week, from a real store. The kind of data that shows which products are earning their shelf space.
The process
From assortment to reorder.
01
Assortment
We select the SKUs that fit the store and the online catalog, agree pricing to MAP, and place a purchase order. We buy the goods outright.
02
Merchandise
Product goes on shelf and online with proper imagery, copy and category placement. Seasonal and promotional slots planned in advance.
03
Sell
Store, site and local B2B channel all run in parallel, with pricing held consistent across every one of them. Contractors and small businesses buy direct from the distribution center while retail and DTC run alongside.
04
Report
Sell-through by SKU comes back to you, and reorders follow the products that actually move.
Who this is built for.
Brands wanting another retail channel
You want your products on a real shelf and a real website without funding either one, sold by a partner who buys rather than consigns.
Brands new to New England
No presence in the region yet. Our store, site and local trade accounts put your products in front of homeowners, contractors and small businesses here.
Contractor and trade products
Hardware, tools, consumables, fixtures and finishes that sell as well to a job site or a small business as they do to a homeowner. Our local B2B buyers reorder on use, not on season.
Brands needing DTC
You want a direct to consumer outlet without building and staffing the storefront and fulfillment yourself.
Visit the store
Ashburnham, MA 01430
EXTRA: Hardware, Home & Gift
23 Westminster St. Unit 1Ashburnham, MA 01430
Everything on the shelf is also online at extrahardware
A shelf is a real test.
A listing tells you what people search for. A shelf tells you what they pick up, what they put back, and what they ask about at the counter. We run both, so the two answers can check each other.
- Contractors and local businesses buy at the counter or on account
- Store and site share one assortment, one price and one stock position
- Sell-through comes back to you as data, not anecdotes
Storefront questions.
We buy it. We pay upfront, we take ownership at our warehouse, and we will not send unsold goods back to you. Shelf space you have to fund yourself is not really shelf space.
Send a line sheet. We pick what fits the store, the online catalog and the contractor channel, agree pricing to MAP, and place a purchase order. We will tell you what we think will not move rather than take it to be polite.
Homeowners, contractors and small businesses from around Ashburnham buy at the counter or on account, and extrahardware.co carries the same assortment for customers outside the area.
Both, and they run together. EXTRA: Hardware, Home & Gift in Ashburnham MA, with the assortment online at extrahardware
Partner with us
Get on a shelf that actually sells.
Send us your line sheet. We will tell you which SKUs fit the store, the site and the contractor channel.